amoCRM or Bitrix24: which to choose for a business in Kazakhstan

In Kazakhstan, people search Google for «битрикс24» ("bitrix24") 27,100 times a month, and for «amocrm» 14,800 times (Google Ads data, October 2026). Both systems are called CRMs, but they are built for different jobs. Let's work out which one you actually need.

In short: what's the difference

amoCRM is about sales. Deals move through a pipeline: "new lead → consultation → invoice → payment". Chats from messengers show up right in the customer's card. Businesses choose it when the main thing is not to lose leads and to see them through to payment.

Bitrix24 is an "office in the cloud". Besides the CRM, it has tasks and projects, a team chat, documents and a website builder. Businesses choose it when they need to bring the work of the whole company into one place, not just the sales team's.

Comparison

	amoCRM	Bitrix24
Main purpose	Sales and leads	Work of the whole company
Who it suits	Sales teams, businesses with a flow of leads from ads and messengers	Companies that need CRM, tasks, projects and documents in one place
Complexity	Easier to learn and launch	More features and settings — takes longer to roll out
Messengers	Chats are in the deal card	Connected through "Open Channels"
Tasks and projects	Tasks tied to deals	Full-featured tasks and projects

Both systems work on a subscription, and the price depends on the number of users and the plan. It's best to check current prices on the services' own websites — they change.

How to choose in 3 questions

1. What matters most to you — sales or all of your team's work? If it's sales, lean towards amoCRM. If tasks, projects and documents matter too, lean towards Bitrix24.
2. How many people will work in the system? For a small sales team, a complex system is often overkill.
3. Where do your leads come from? If mostly from WhatsApp and ads, it's important that chats and the lead source get into the CRM automatically.

What matters more than the choice of CRM

The most common problem isn't choosing the system — it's that leads don't get into it automatically. A manager copies them over by hand, some get lost, and the head of the company can't tell which ads are working.

In our projects, we connect the website and the CRM so that leads go there automatically:

• at the Mir Matrasov mattress factory, every lead from the website — from the cart, quick order, callback request and quiz — lands in amoCRM together with its ad source;
• at Ismer Doors, leads from Google search arrive in amoCRM with a separate tag, so you can see how many customers SEO brings in;
• at QZ Panel, leads go to amoCRM through a queue with retries — even if the CRM is temporarily unavailable, the lead isn't lost.

Common mistakes

• You bought a CRM but didn't set up the pipeline. The sales stages should match how you actually sell.
• You didn't connect messengers. Customers write on WhatsApp, but the CRM is empty.
• The lead source isn't passed on. Without it, you can't tell which ads are worth the money.
• It's too complicated for staff. If managers find it inconvenient, they stop entering data.

Frequently asked questions