Online store in Kazakhstan: where to start so it actually sells
An online store is a website where customers choose products themselves, add them to a cart and place an order, either paying online or having a manager confirm it. A good store works like a salesperson who never gets tired: it shows your products, answers questions and takes orders at night.
In Kazakhstan, people search Google for «интернет магазин» ("online store") about 1,600 times a month, and competition for ads on this query is high (Google Ads data, October 2026). Let's look at what makes up a store that sells, rather than one that just sits on the internet.
What a store needs besides design
| What | Why |
|---|---|
| Catalog with filters | customers quickly find the right size, color and price |
| Product page | photos, specifications, price, availability, delivery times |
| Cart and quick order | some customers check out on their own, others prefer to leave a phone number |
| Payment | online, or order confirmation by a manager |
| Delivery | clear delivery times and prices for each city |
| Orders in a CRM | no order gets lost in email or on the phone |
| Admin panel | you change prices, products and promotions yourself |
Speed and Google
Customers leave if a page takes too long to load, and Google ranks fast, clear websites higher. That's why a store is built to open instantly on both phones and computers, with a separate page for each category and city: these are the pages people find the store through in search.
An example from our work
For the "Mir Matrasov" mattress factory, we built a new online store to replace the old one. Here's the result:
- all pages of the old website stayed in Google;
- the store works in three languages, with pages for 11 cities;
- 100 out of 100 in PageSpeed Insights on both phones and computers;
- every order, whether from the cart, a quick order or a callback request, goes straight into amoCRM together with its ad source;
- clicks from Google grew by 25% in 3 months, and the store ranks first for «ортопедические матрасы алматы» ("orthopedic mattresses Almaty") (October 2026).
Mir Matrasov
- A new site in place of the old one, with every Google page kept
- Three languages and pages for 11 cities
- Every enquiry goes straight to amoCRM
Numbers from Google Search Console. Search position as of October 2026.
Where to start
- Pick the 20–50 products that sell best and start your catalog with them.
- Prepare photos, descriptions and prices: you can't launch a store without them.
- Decide how you'll accept payment and how you'll deliver to different cities.
- Connect a CRM from day one so you can see every order.
- Plan promotion right away: your first customers will come from ads and search.
Frequently asked questions
It depends on the number of products and integrations. A small store can be launched quickly, and you can keep adding products as you go.
Yes. The store has an admin panel where you change prices, photos, descriptions and promotions without a developer.
A website builder works for getting started and testing demand. When you have lots of products and orders, and speed and Google matter, a custom-coded store pays off more.
From ads on Instagram and Google, and over time from search: category and city pages start bringing in people for free.
We'll build a store that sells
We'll build an online store with a cart, orders sent to a CRM and pages for search, and we'll set up advertising. Leave a request below and we'll tell you where to start in your niche.