Commercial proposal: how to write one that gets clients to buy
A commercial proposal is a document in which you answer a client's request: what you're offering, how much it costs, how long it will take and on what terms. A good proposal can be read in a minute and answers questions before the client has a chance to ask them.
In Kazakhstan, people search Google for «коммерческое предложение» ("commercial proposal") about 3,600 times a month, for «коммерческое предложение образец» ("commercial proposal sample") about 1,000 times, and for «шаблон коммерческого предложения» ("commercial proposal template") about 140 times (Google Ads data, November 2026). Let's look at what makes up a proposal that sells and how to prepare one faster.
Proposal structure: a sample
| Section | What to write |
|---|---|
| Heading | who it's for and what it is: "12 mm rebar, 5 tons — for … LLP" |
| Client's request | their task in brief, in their own words |
| Solution | exactly what you'll supply or do |
| Price and contents | items, quantities, the total, what's included |
| Timing | when shipment, installation or launch will happen |
| Terms | payment, delivery, warranty |
| Why you | 2–3 facts: your warehouse, lead times, similar projects |
| Next step | what the client should do: confirm the order or pay the invoice |
The main rule: a proposal is written for a specific request. The same file sent to everyone gets read less carefully than a short proposal with the client's name and their task.
Common mistakes
- Lots of text about your company and little about the client. The client cares about their task, not the history of your firm.
- No total. People don't want to add up the items themselves.
- It's unclear what to do next. The proposal should end with one clear request.
- The proposal arrives a day later. While you're doing the math, the client gets an offer from a competitor.
How to prepare proposals faster
Most of the time goes not into the text but into the calculation: finding prices, checking stock, adding up the items. You can hand this work over to a system:
- An inquiry comes in through WhatsApp or the website.
- AI breaks it down: what's needed, how much and where to deliver.
- The price is calculated from your price list and formulas, not by eye.
- The proposal is put together from a template, and the manager only checks and sends it.
The software calculates the price, and a person confirms it. That way the proposal reaches the client in minutes, not the next day. We build systems like this as part of AI implementation for business, connected to your CRM.
An example from our work
The first step of such a system is already working at the Mir Matrasov factory in Almaty: our AI assistant makeden.app answers customers on WhatsApp day and night, asks for their name and the mattress size and firmness, checks the city, address and delivery details, and hands the manager a ready request. In its first month, it handled more than 500 requests (October 2026).
AI assistant on WhatsApp
makeden.app answers customers instead of a manager: it collects the request and hands it over ready to go.
- Asks for the name, mattress size and firmness
- Checks the city, address and delivery
- Passes the ready request to a manager — day and night
makeden.app data: the assistant has been running for about a month, October 2026.
Frequently asked questions
What you're offering, the price, timing, terms and the client's next step.
One or two pages. It's better to put the details in an appendix.
A template is useful for the structure, but the text and the calculation should match each client's request.
It can prepare one: break down the inquiry, calculate using your price list and put the document together. It's best to send it after a manager has checked it.
Let's set up proposals in minutes
We'll connect AI that breaks down inquiries, calculates using your price list and prepares a commercial proposal for your manager. Leave a request below, and we'll show you how it would work on your own inquiries.