Tilda or a coded website: what to choose for business
The query «Тильда» ("Tilda") is one of the most common website-related searches in Kazakhstan: 12,100 times a month (Google Ads data, October 2026). Many businesses start with a website builder — and that's fine. What matters is to notice in time when it starts getting in the way.
When Tilda is enough
- You need to launch one or two pages quickly.
- You're testing an idea or a promotion.
- Leads come mostly from ads, and Google search isn't important yet.
- There are no complex calculations, catalog or integrations.
In these cases, a website builder is a sensible choice.
When Tilda starts getting in the way
This isn't theory — this is how it was for our clients before they moved.
Search engines can't see part of the site. At the roofing company ReKrovli, blog articles appeared on the page only after a script had loaded in the browser. For search engines, they barely existed.
Lots of unnecessary code. At Ismer Doors, a maker of hidden doors, the amount of JavaScript the browser loads dropped from hundreds of kilobytes to 3.9 KB after the move. The site now opens noticeably faster, especially on phones.
Junk in the sitemap. On Ismer Doors' old site, 8 of the 36 pages in the sitemap turned out to be someone else's templates, and the online store showed "Nothing found". Pages like these spoil the impression for both search engines and customers.
Hard to tailor to your needs. A material calculator, pricing by size, passing the ad source to the CRM — on your own site, all of this works the way your business needs, without the limits of a website builder.
What a coded website gives you
- Speed. After the rebuild, the Mir Matrasov website scored 100 out of 100 in PageSpeed Insights on both mobile and desktop.
- Full control over SEO. Page URLs, markup, pages for every city.
- Any integrations. Leads go to amoCRM, WhatsApp, Telegram — with the ad source.
- An admin panel. You change prices, texts and photos yourself, without a programmer.
How to move without losing customers from Google
The biggest fear when moving a site is losing your search rankings. You can avoid that:
- Keep all the page URLs that are already in search.
- Set up redirects (301) for pages whose URL changes: the old link automatically leads to the new one.
- Add an automatic check. At Ismer Doors, the site build simply won't go through if even one of the 28 pages that were already in search goes missing by accident.
- Improve your texts during the move: prices, examples, answers to questions.
- Keep an eye on Search Console for the first weeks after launch.
What our clients got
| Project | Result after the move |
|---|---|
| ReKrovli, roof repair | Google clicks over 28 days: 17 → 60. Impressions: 1,790 → 4,404. Average position: 29.6 → 20.2 |
| Ismer Doors, hidden doors | All 28 pages from search kept; the sitemap now has 94 pages |
| Mir Matrasov, mattress factory (moved from OpenCart) | All ~230 URLs of the old site kept; Google clicks grew by 25% in 3 months |
Data: our clients' Google Search Console. The rules for moving are the same for any website builder or old CMS.
Frequently asked questions
It depends on the size of the site. A simple site takes a few days; a site with a catalog, a blog and city pages takes a few weeks.
Yes. We build an admin panel: you change prices, texts, photos and articles yourself.
Then move carefully and according to a plan, keeping all the URLs. Or don't move at all if the builder isn't holding back your growth. It's best to decide after an audit.